Who We Are
Tammy Laber, creative director of Write Marketing, earned an Honours B.A. in Communications, an M.A. in Journalism, and is a Certified Advertising Agency Practitioner (Institute of Canadian Advertising). She has worked in journalism, public relations, advertising and relationship marketing, on such major accounts as RBC and The Kidney Foundation of Canada, and has won many awards.
Tammy also works with several respected professionals, including artist Stephen Morton and web designer Lynna Landstreet, and has other resources available as needed.
1991 - Present: Creative Director, Write Marketing
Provide strategic, creative and public relations services including direct marketing, corporate brochures and speechwriting. Areas of expertise: Financial (RBC, CIBC, TD Canada Trust, Scotiabank, Investor's Edge, TD Green Line and American Express); Telecommunications (Bell Canada, Stentor and Phone Power); Technology (IBM, Apple, SHL and Softquad); Business-to-Business (Compusearch, DuPont, On Serts, Campbell/Abbot, Pope, Carswell, Atchison Denman); Fundraising (United Way, Sick Children's Hospital, Asthma Society, Oxfam); Consumer (Canadian Tire, Novotel, Royal Doulton, British Airways, The Citadel, Samsonite, Ford, The Housesitters, Alanna V cosmetics, Demarco-Perpich and American Express catalogues); Pharmaceutical and more. Very diverse skill set.
1988 - 91: Sr Copywriter, FCB Direct Marketing
Designed and wrote complete direct marketing packages. Client contact and supervisory experience. Accounts included RBC, Mazda, Diners Club, Texaco, Burroughs-Wellcome, Heath/Zenith Computers, Nestle Quik and Blue Diamond Almonds.
1987: Sr Copywriter, Taylor-Tarpay Direct Advertising
Accounts included Bolton Tremblay Funds Inc., Tillcan Financial Corp., Bell Canada, Northern Telecom, American Express (cards, retail and insurance), Ontario Hydro, TV Ontario, Herbert A. Watts and Telemedia.
1986: Copywriter, BFS Advertising
Sole writer in small "high-tech" and business-to-business agency. Created news releases, magazine and newspaper ads, direct marketing letters and brochures.
Late 1985: Copywriter, Gingko Design and Communications
Sole writer in small agency specializing in corporate communications. Wrote corporate and direct marketing brochures, newsletters, newspaper and magazine ads, marketing strategies and proposals.
Public Relations and Journalism Experience
Early 1985: Publicist/Editor, 3M Canada
Contract. Wrote in-house and client newsletters and news releases. Handled public inquiries. Participated in media relations and news conference organization.
1984: Reporter/Photographer, Exeter Times-Advocate
Contract. Wrote political, agricultural, and lifestyle stories. Provided photography.
1983: Documentary Producer, CKMS Radio
Other Marketing, Research, and Writing Experience
1982: Sales and Editorial Representative, Prentice-Hall
Publicity/Fundraising Coordinator, TOWARD (Volunteer)
Research Assistant, UWO School of Journalism
Freelance Writer, The Globe & Mail and The Toronto Star.
Certified Advertising Agency Practitioner (CAAP)
Graduate of ICA three-year program.
MA Journalism, University of Western Ontario
Hands-on print, radio, and television training.
BA (Hon) Drama & Communications, University of Windsor.
Ryerson Public Relations course.
IBEC Print Production Basics course.
News and Lifestyles Features Reporter, CFPL Radio
Television Production Assistant, Rogers Cable
Awards and Scholarships
Gold RSVP Award: Royal Bank Mortgage Renewal Program
Silver RSVP Award: Burroughs Wellcome Actimol Campaign
Bronze RSVP Award: Royal Bank VIP Promotion
Bronze RSVP Award: Royal Bank PTB Promotion
Bronze RSVP Award: Royal Bank Visa Gold Package
Bronze RSVP Award: Apple Guide to the Universe
Bronze RSVP Award: Toronto Hydro Water Heater Promotion
Silver Echo Award: Royal Bank PTB Promotion
CBC Telefest: Special Contribution Award
Cdn Assoc. of Broadcasters: Ruth Hancock Scholarship
University of Windsor: Filmmaker's Award, Bursary
Former Vice-President, The Creative Guild
Former Director of WACT -- Women's Advertising Club of Toronto
DMAT, the Direct Marketing Association of Toronto